A coalition of various government agencies has resolved to intensify efforts to publicize the achievements of the President Yoweri Museveni-led administration, acknowledging that many milestones remain largely unknown to the public due to limited communication.
The resolution was made during the fourth meeting of leaders from government agencies held at the State House Investors’ Protection Unit (SHIPU) offices in Kampala.
The meeting was chaired by Dr. Barirega Akankwasah, Executive Director of the National Environment Management Authority (NEMA).
Dr. Barirega noted that while the government has made significant strides in development, the lack of effective communication has hindered public awareness.
As a striking example, he cited the fact that some Ugandans are unaware of the existence of Uganda’s second international airport in Kabaale.
He emphasized that this gap can only be bridged if government agencies commit more resources from their budgets toward comprehensive communication strategies, particularly through local languages.
To address the issue, Dr. Barirega proposed a testimonial approach, where beneficiaries of government programs share their personal success stories. He also advocated for the broader use of digital platforms and social media influencers to reach audiences across Uganda and beyond, stressing that online content creators now command loyal followings that can be mobilized to amplify the government’s message.
During the same meeting, Ms. Gloria Sebikari, Corporate Affairs Manager at the Petroleum Authority of Uganda (PAU), delivered a presentation highlighting key developments in the Albertine region.
She outlined major achievements in the petroleum sector, which is under PAU’s regulatory mandate.
Sebikari revealed that over 17,000 people are currently employed directly in the oil and gas sector, with 63% of these being Ugandans in management positions, 93% in technical roles, and 98% in support roles.
In addition, 35,000 more Ugandans are indirectly employed through related activities, while the sector has generated another 100,000 induced jobs across various value chains.
Osborn Turyasingura, Secretary at the National Secretariat for Special Interest Groups and KCCA Urban Division Councillor, echoed the call to increase outreach, particularly to the youth.
He emphasized the importance of informing young people about government accomplishments, arguing that an informed youth is more likely to engage constructively with national development efforts.
The meeting concluded with a joint commitment by participating agencies to prioritize strategic communication and storytelling as tools to bridge the gap between government achievements and public perception.
By Charles Katabalwa
10th Sept 2025
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