Catholic media managers and staff have been urged to embrace collaboration instead of competing against one another for survival and sustainability.
The call was made by Rev. Brother Rogers Kazibwe, a member of the Uganda Episcopal Conference Social Communications Commission, while addressing Catholic communicators gathered for their annual Communications Week at Ulrika Guest House, Ggogonya-Kisubi.
Brother Kazibwe reminded participants that they share a common mission of evangelizing people, stressing that Catholic radios, television stations, social media platforms, and the press should complement one another despite having different visions and operational approaches.
He noted that media survival in Uganda is increasingly challenged by high operational costs, statutory obligations, and a limited business environment. He therefore called for combined efforts in sharing knowledge, skills, and strategies to strengthen Catholic media institutions.
In doing this Brother Kazibwe reminded that listeners and follows must be involved because it gives them chance to own and consume the programmed content and this in one way simplifies marketing and sponsorships the main source of media income.
He commended the Catholic Bishops of Uganda for establishing media outlets as tools to inform, educate, and transform society, while also promoting self-reliance and creating employment opportunities.
Uganda has over 300 radio stations, with at least 40 based in Kampala, about 30 television stations, and 30 official press outlets. Of these, the Catholic Church owns seven FM radio stations, two television stations, and one press outlet.
The week-long workshop, running; April 22nd to 26th , was held under the theme: “Leveraging Artificial Intelligence to Enhance Productivity and Effectiveness in Catholic Media Institutions,” in line with the Pope’s 60th World Day of Social Communications message: “Preserving Human Voices and Faces.”
By Jjunju Francis
26th April 2026
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